Shea Properties, a diversified real estate company, reached out to the Jovenville design team to commission an invitation package for their annual holiday party, which will also coincide with the company’s 60th anniversary celebration.

As part of the planning for this large company party that includes all divisions, Shea Properties asked Jovenville to develop an elegant invitation package that includes a subtle nod to their milestone anniversary. Since the 60th is the diamond anniversary, the invitation had a diamond theme. The collateral items for this project included an invitation, envelope, RSVP card and envelope and two drink tickets. 

Jovenville’s designers used a winter-inspired color palette to encompass both the pure white light associated with a diamond, as well as abstract shapes and lines that evoke both a diamond and a Christmas tree. Though the diamond theme is understated on the card design, both envelopes feature a hidden diamond inside the interior of the envelope to continue the theme. The typography is sophisticated and clean to maintain a stylish and glamorous consistency.